Global Expansion Essay Example | Topics and Well Written Essays - 500 words

Global Expansion - Essay Exampleether, especi tout ensembley through a common medium like the economy or the Internet. What this means is that the Internet is the major federal agent for realizing the dream of globalization. For major companies like Westinghouse, thither is a lot of implication to this basic fact. For instance, they have the kernel obligation of ensuring that they device systematic strategies that will ensure that customers are able to capitalize on entree to technology and the internet to be specific to do business with them.Presently, Westinghouse has experienced so much variation when it comes to globalization. These strategies have essentially been aimed at ensuring maximum expansion of the companys services and products to all move of the world. Presently, globalization has ensured that the company has its presence felt in as many as twice the depend of countries where they have their physical presence (Conchir et al, 2009). Some of the simplest methods t hat have been used by the company to curb this possible are by ensuring that it allows sponsored and well monitored parcel and courier services to countries where the only option for fashioning purchases is through online marketing. As online marketing continues to gain so much influence on the use of the internet, what has nonplus imperative now is for companies to position themselves in a manner that would ensure that they can track all purchases online and ensure proper delivery (Lute, Eslinger & Jacobus, 2009). This is particularly important because of the insurgence of internet fraud in the attend of increasing participation of internet trading. Invariably, companies that do not put in personal measures in ensuring that transnational customers who make purchases through the internet can trust their services would become major losers in the sheath of competitors who can do this.Even though the current globalization approaches used by Westinghouse is highly recommended, the re remains a basic fact that there still remains a lot more the