Branded: the Buying and Selling of Teenagers

July 23, 2012 An Eye opener of the Media and Innocent Adolescents Back in the days, ripe children and teens spent their recreational time outdoors. They played with their neighbors, rode their bikes, played hopscotch or freeze tag and did all sorts of activities. They read story books and seriocomical books more often than today. This was changed as fashion magazines and catalogues, and the television became the pick out object to be entertained with. Today adolescents worry astir(predicate) their appearance, what they wear, or how trendy they atomic number 18 keeping up with simplicity as well as becoming volumed spenders. This results from the media pose wring to be in and feeding them subliminal messages that report them who, what, and how they atomic number 18 to be; ultimately branding them. Media has played a big role for marketers to win over the minds of Americas former(a) days through manipulative art of selling, such as Peer-to-Peer Advertising and using puerile trend-spotters; making young person to induce big consumers which damages them financially and psychologically. Advertisers know that the easiest minds to prey on are adolescents. Marketing agents also know that young children are seeking an identity and offer them one through interestingness in promoting cool brands.

Like, Alyssa Quart in her study of juvenile merchandising Branded: The buying and Selling of Teenagers, youth to youth marketing has been around for a long time and in many forms, girls are paid with cash or products of the corporation, to commove the latest merchandise with the hop e of it spreading fatly among other peers to! take aim popularity. Quart, in her book, includes an interview with Rhonda Shasteen, vice president of global marketing of Mary Kay, who explains that Many of our customers and sales women have teen daughters, a natural extension of the brand to reach out to the market. Kids set up pull out our product after gym class, bug out a conversation: My moms a beauty consultant, I smirch set forth you samples Peer-to-peer is basically a way to...If you inadequacy to get a full essay, order it on our website: OrderCustomPaper.com

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